Corum And Other Watch Brands Focus On High-End Consumers To Offset US Economy And Rising Precious Metal Costs
With the cost of precious metals continuing to soar and the US economy shaky, watch manufacturers are increasingly adopting a strategy that focuses on high-end products to capture the business of the most affluent clientele. Swiss watchmaker Corum is emblematic of this approach, and since 2005, the brand’s average price point has climbed from $6,000 to $14,000. “With the economy teetering, the high end is where people are going to be,” commented Michael Wunderman, President of Corum USA. Shop By Corum CollectionRelated articles in Corum newsCorum Praises Ben Ainslie’s Gold Medal Victory In 2008 Beijing OlympicsCorum Golden Bridge Lady Watch
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